Fabric Softener

AuraSara Fabric Softener is designed for softness and fragrance in a liquid, 1l format, positioned within the Laundry Rituals ritual.

★★★★★Designed for everyday rituals

AED 45

Scent

Size

✓ Complimentary delivery over AED 250↻ Easy UAE returns

Why you'll love it

Launch-priority SKU with strong repeat or hero-story potential for AuraSara.

Designed to fit beautifully into everyday home life
Considered performance with a refined sensory experience
Pairs naturally with AuraSara refills, objects and ritual sets

How to use

Softness and fragrance. Format: Liquid, 1L.

For best results, follow the product label and pair with the recommended AuraSara ritual products.

Thoughtful formulation

Plant-derived esterquat conditioning base with soft fragrance and anti-static finish; designed to be soft on fabric and refill-friendly.

Indicative ingredients: Esterquat softening agent, water, fragrance, citric acid/pH adjuster, preservative, optional plant extract.

Refill & sustainability

Can be formulated with biodegradable surfactants, refill-ready packaging and low-dye/fragrance-conscious design.

A better everyday

Made to work.
Designed to belong.

Fabric Softener sits inside Laundry Rituals > Fabric Softness & Scent and is intended for softness and fragrance. The product should balance performance with a soft premium sensory experience, use refill-compatible packaging where possible and avoid harsh clinical language. Ideal format: Liquid, 1L, with product-page education explaining usage, scent, surface/fabric compatibility and refill options.